Going mechanical in a digital world: Gondry for Motorola
Advertising, Design, Interactive
Michel Gondry insisted on going mechanical in a digital world and it resulted in the cutest, most fun video I’ve seen on this Monday. Play hopscotch on a pavement and a building greets you. Dive into a sea of blue coloured people after a concert of your choice. Friends appear a push of a button. Welcome to Gondry’s vision for Motorola RAZR².
» Take a glimpse behind the scenes here.
While visiting the site, I noticed that Papervision (Papercloud to be specific) was employed to display the gallery of stills. Personally, I am pretty disgusted with my fellow Flash designers for getting SO carried away with possibilities of Flash technologies that they utterly forget about usability and branding. While I am a bit irritated with the lack of control of what stills I want to view, (They kinda fly all over the screen), I like how it melds nicely with the whimsical nature of the Gondry’s showpiece. Along with the clouds floating slowly in the background, this is one sweet dream that I wish wasn’t plagued with streaming issues and slow loading.
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