Levi’s Mix It Up
Advertising, Design
I’m so happy to see the website that my team and I worked so goddamn bloody hard to create is so well received by the design community. We have won accolades on this weeks’ DesignCharts, last week’s E-Creative.net and won Site of the Day (15 May 2008) on Designlicks.com!
Levi’s Mix It Up is a microsite promoting Asia Pacific Levi’s latest Spring/Summer collection. The feature of this collection is idiotproof mixing and matching of clothes within the collection. We mirrored this concept in our site. Users can have fun by jumbling the cubes to form their favourite outfit in different settings.
Typing with invisible ink
Advertising, Design, Weird shit
I found these on Typeish. Typeish proclaims itself to be a image bookmarking database. Typeish is a wonderland of eccentric images, attitudinal graphics, beautiful photography, high fashion and questionable sanity. It is advertising without the fluff of candy copy. Typing with invisible ink, letting the imagery do the talking.
Going mechanical in a digital world: Gondry for Motorola
Advertising, Design, Interactive
Michel Gondry insisted on going mechanical in a digital world and it resulted in the cutest, most fun video I’ve seen on this Monday. Play hopscotch on a pavement and a building greets you. Dive into a sea of blue coloured people after a concert of your choice. Friends appear a push of a button. Welcome to Gondry’s vision for Motorola RAZR².
» Take a glimpse behind the scenes here.
While visiting the site, I noticed that Papervision (Papercloud to be specific) was employed to display the gallery of stills. Personally, I am pretty disgusted with my fellow Flash designers for getting SO carried away with possibilities of Flash technologies that they utterly forget about usability and branding. While I am a bit irritated with the lack of control of what stills I want to view, (They kinda fly all over the screen), I like how it melds nicely with the whimsical nature of the Gondry’s showpiece. Along with the clouds floating slowly in the background, this is one sweet dream that I wish wasn’t plagued with streaming issues and slow loading.
