DHL, Online
Client: DHL
Type: Interactive
Involvement: Art Direction, Design
Year: 2007
As one of the global supporters of the Special Olympics, DHL helped to increase the awareness of the Special Olympics by promoting the Law Enforcement Torch Run. As part of the online campaign to promote the Torch Run, we came up with a series of movies, eDMs and banners.
As part of Olympic tradition, the Olympic Torch is lit from the flame in The Acropolis, Athens, Greece. We wanted to show how the flame was delivered by DHL from Greece to the rest of the world.
Visitors are invited to start their own Torch Run. They can also track their own digital Torch Run across the map.
Click to view the eDMs in full
A series of eDMs were blasted to encourage visitors to pass on the Torch to as many people as possible.
DHL, Print
Client: DHL
Type: Print
Involvement: Art Direction, Design
Year: 2007
Contrary to its name, the DHL Weightwatchers programme is not a health awareness campaign. It is an internal campaign to increase DHL’s deliverymen’s awareness on the proper way to fill up an ULD (Unit Load Device). When a ULD is properly loaded, more goods can be shipped as the weight is properly distributed per load.
DHL wanted a logo that conveyed this message at a glance. Hence we crafted a logo showing well loaded ULD and a ULD that is load haphazardly on a scale. The well loaded ULD weighs more than other ULD, thus making maximising that ULD’s potential.
The logo was made into heavy duty stickers that were pasted around DHL warehouses. The bright colours and straightforward messaging helped convey the message effectively to DHL deliverymen.
This campaign was run in more than 70 countries worldwide successfully.
