Levi's®, Online
Client: Levi’s®
Type: Interactive
Involvement: Art Direction, Design
Awards & accolades:
• Site of the Day(15th May 2008) - Designlicks
• Site of the Day - E-Creative
• #35 on DesignCharts (for week ending 1st June)
Year: 2008
Casual chic has never been easier to achieve. You can match any top to any bottom from Levi’s latest Spring Summer collection and still look fabulous. There is no need to worry about clashing colours or mismatched separates.
The online site extends the Mix It Up theme behind the collection by fusing fashion tips and an interactive showcase of the clothes in a myriad of settings. Encapsulated in cubes, visitors can spin and click their way through the collection and see for themselves how the clothes come together perfectly.
A simple click on a sample outfit brings you to the detailed view of the clothes.
Users can share their favourite locations and settings where they wear their Levi’® by uploading a photo to the online gallery. Visitors can also flip through the gallery to view other contributions.
Levi's®, Print
Client: Levi’s®
Type: Print
Involvement: Conceptualisation, Design, Execution
Awards & accolades: Creative Circle Awards 2007: Finalist
Year 2006
A true Levi’s® jeans lover will never even dream of living his life outside his jeans. He will be in his jeans when he’s getting his first tattoo. He will be in his jeans when taking a shower. He will be in jeans whilst his jeans dry in the sun.
While brainstorming ideas for this campaign, we wanted to retain a Singaporean flavour. The sight of wet laundry drying from bamboo poles outside high rise HDB flats is something unique to Singapore. We wanted to capture that and the “can’t live without” idea, hence the juxtaposition.
