DHL, Print
Client: DHL
Type: Print
Involvement: Art Direction, Design
Year: 2007
Contrary to its name, the DHL Weightwatchers programme is not a health awareness campaign. It is an internal campaign to increase DHL’s deliverymen’s awareness on the proper way to fill up an ULD (Unit Load Device). When a ULD is properly loaded, more goods can be shipped as the weight is properly distributed per load.
DHL wanted a logo that conveyed this message at a glance. Hence we crafted a logo showing well loaded ULD and a ULD that is load haphazardly on a scale. The well loaded ULD weighs more than other ULD, thus making maximising that ULD’s potential.
The logo was made into heavy duty stickers that were pasted around DHL warehouses. The bright colours and straightforward messaging helped convey the message effectively to DHL deliverymen.
This campaign was run in more than 70 countries worldwide successfully.
No Comments yet »
RSS feed for comments on this post. TrackBack URI
Leave a comment
