Online
Client: Caring for Cambodia
Type: Interactive
Involvement: Art Direction, Design, Copywriting
Awards & accolades: Official Honoree at the 12th Annual Webby Awards
Year: 2007
Caring for Cambodia is a charity for the children in Cambodia. Since the Khmer Rouge’s reign, children of Cambodia have suffered a gap in the education. With the firm belief that education is the way to pave a brighter future, Caring for Cambodia set out to raise funds and build schools to educate the Cambodia’s next generation.
When we were asked to create a website to represent Caring for Cambodia online. We wanted the user feel like they were playing an active role in helping to rebuild Cambodia. Each time a user makes a donation to Caring for Cambodia via the website they get to buy a piece of the landscape. The site is made up of 700 over individual “buyable” pieces. Upon donating, the purchased piece will become filled with colour and the donor gets to leave his/her name on the piece.
Since the launch of the site, the profile of Caring for Cambodia has been raised significantly. The site also been selected as one of the Official Honorees at the 12th Annual Webby Awards.
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