Levi's®, Online
Client: Levi’s®
Type: Interactive
Involvement: Art Direction, Design
Awards & accolades:
• Site of the Day(15th May 2008) - Designlicks
• Site of the Day - E-Creative
• #35 on DesignCharts (for week ending 1st June)
Year: 2008
Casual chic has never been easier to achieve. You can match any top to any bottom from Levi’s latest Spring Summer collection and still look fabulous. There is no need to worry about clashing colours or mismatched separates.
The online site extends the Mix It Up theme behind the collection by fusing fashion tips and an interactive showcase of the clothes in a myriad of settings. Encapsulated in cubes, visitors can spin and click their way through the collection and see for themselves how the clothes come together perfectly.
A simple click on a sample outfit brings you to the detailed view of the clothes.
Users can share their favourite locations and settings where they wear their Levi’® by uploading a photo to the online gallery. Visitors can also flip through the gallery to view other contributions.
No Comments yet »
RSS feed for comments on this post. TrackBack URI
Leave a comment
