I started my career in interactive design in 2008 at OgilvyOne as part of the Ogilvy and Mather family. I designed for global brands such as Diageo (Johnnie Walker), IBM, Lenovo, Cisco, and many more. My passion for discovering new ways to bring interactivity to the next level won me many industry accolades and nominations such as The Webby Awards and more.
I believe that no user experience is complete without fine aesthetics. To that end, I am also is an excellent art director and creative strategist with a sharp, intuitive sense when it comes to unpacking client requirements and translating them into functional and stylish products and experiences that hits all the right notes. I am also highly sought after for my eye in curating photography. In 2017, I was privileged to be invited personally by one of the founders of Unsplash to join an exclusive invite-only global team to curate and select photography for their official collections.
Not content with just designing, I am also a competent self-taught HTML/CSS developer. I am now taking a course in Python for Analytics at NUS. I am also an able copywriter, majoring in English with a minor in Psychology. I am a strong communicator with excellent interpersonal skills that can bring cross-functional teams together to meet business goals.
I am also a passionate and dedicated manager and leader. I really enjoy nurturing and guiding young designers in their professional journey. To help my teams grow, I rely on my ability to develop creative workflows that enhance cross-functional collaboration and creative productivity.
I am currently heading the APAC creative & design team at Liftoff Mobile Inc – a fast-growing Silicon Valley machine-learning powered demand-side platform (DSP) in the competitive programmatic advertising space. My sharp design intuition, combined with cutting-edge creative A/B testing methods and creative analyses, delivers data-first creative strategies that drive measurable performance for clients like Apple, Shopee, and Grab.